Anima Foundation
Anima Foundation is an international not for profit operating in the healthcare sector.
The objective here was to launch a compelling, informative website in time for a new awareness campaign and medical camp, and given the nature of the sector it had to be done in a cost effective way.
We collaborated with the foundation’s medical and outreach teams to understand their campaign goals, target audiences (villages, health workers, donors), and informational needs. Our strategy was to create a website that was:
Emotionally resonant and human-centered
Mobile-friendly and accessible in low-bandwidth regions
Equipped with clear calls to action for donations, volunteering, and event participation